Budget goes where the buyers are.
Paid search, paid social and shopping, run against cost per qualified lead and ROAS. The difference is the feedback loop: CRM outcomes go back into the platforms, so the algorithms learn from people who actually bought, not from everyone who filled in a form.
How the channel gets run
Account and tracking audit
Conversion setup, attribution, audience overlap and wasted spend. We start by trusting the data, then by trusting the structure.
Channel plan and budget split
Search, social, shopping and retargeting sized to demand — with a clear read on which channel is creating demand and which is harvesting it.
CRM and lead-quality loop
Offline conversions and lead scoring fed back to the platforms so bidding optimises toward qualified pipeline, not raw volume.
Creative and landing-page testing
A running test queue on hooks, formats and offers. Winners scale, losers get cut on a schedule, not on a hunch.
Weekly reporting you can act on
Spend, qualified leads, cost per qualified lead and what changes next week. Five minutes to read, no dashboard archaeology.